Apple has raised the price of its Apple TV streaming subscription by $2 per month, bringing the monthly cost to $15.
The annual Apple TV plan has also increased by 20%, from $99 to $119 per year. Apple says existing subscribers will receive a notification one month before the new pricing takes effect, according to Variety.
This is Apple TV’s latest price increase. In August 2025, the monthly subscription rose from $10 to $13. Apple also increased its monthly streaming price in October 2023 and October 2022. When Apple TV+ launched in 2019, the service cost just $5 per month.
Apple TV remains an ad-free streaming service and is still less expensive than several major competitors. Netflix’s ad-free plans start at $20 per month, while Disney+ ad-free subscriptions begin at $19 per month. However, Apple TV offers a smaller content library than many other popular streaming platforms.
Apple has also increased the price of its individual Apple One subscription, which bundles Apple TV with Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and iCloud+. The plan now costs $22 per month, up from $20. The increase follows Apple Music’s price hike last month, when its individual plan rose from $11 to $13 per month.
Apple previously raised the prices of its Apple One Family and Premier plans last month. The Family Plan increased from $26 to $28 per month, while the Premier Plan rose from $38 to $40 per month.
Source: arstechnica.com