Apple’s next event is just around the corner, and it could mark a major turning point for the company. This will be Apple’s first event since CEO Tim Cook stepped down, giving audiences their first opportunity to see how new CEO John Tarnas will lead the company and present its latest products.
The Apple event will be livestreamed on September 9 at 10 a.m. Pacific Time (1 p.m. Eastern Time). You can watch the presentation on this page or through the Apple website and the official YouTube channel. Apple is also expected to stream the event through the Apple TV app and the Apple TV. Based on recent leaks and rumors, Apple could unveil a high-end iPhone and its long-awaited foldable iPhone.
Since the coronavirus pandemic, Apple has largely replaced traditional live product launches with prerecorded presentations filmed at its campus. Media members and employees are invited to watch the announcements on-site, while viewers around the world can follow the livestream online. WIRED will send a reporter to the event and publish a live blog throughout the morning, followed by comprehensive coverage of every product Apple announces.
What to expect from Apple’s September event
Reports from sources including Bloomberg suggest that Apple could finally introduce its much-rumored foldable iPhone at this event. The premium device is expected to carry a significantly higher price, with estimates placing it near $2,000.
Apple is also expected to focus on premium products, including the iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, and Apple Watch Ultra 4. The company may delay the standard iPhone 18 until spring 2027 because of higher manufacturing costs, constrained supply, and ongoing memory shortages. A premium-focused launch could also help Apple build anticipation for its more expensive products and encourage customers to consider a rumored iPhone leasing program. A spring event could feature the midrange iPhone 18e and a second-generation iPhone Air.
New AirPods are another possibility. However, Apple’s rumored camera-equipped AirPods Pro—which could act as Siri’s visual input for AI-powered assistance—may not arrive until later this year or 2027.
Anyone waiting for a new iPad, Mac, or smart-home device may have to wait longer. Apple introduced the Mac mini and Mac Studio in late August, and the company is expected to save new home products, an iPad mini, and a MacBook for its October event.
Apple could also adjust its usual iPhone release schedule. According to unconfirmed reports, preorders for the iPhone 18 Pro may open on September 12, a day later than usual. TechRepublic reports that the timing could be connected to Apple’s effort to avoid holding a product launch close to September 11. The company is also expected to release final versions of its upcoming software, including iOS 27 and macOS 27, in the following week.
Source: www.wired.com