Salesforce and NVIDIA Announce Koa, an Open CRM AI Model Built on Nemotron 3 Super

“Know everything. Please do anything.”

That was the message NVIDIA founder and CEO Jensen Huang delivered at Salesforce Dreamforce on Tuesday, where he joined Salesforce CEO Marc Benioff on stage for the announcement of Koa, Salesforce’s first CRM inference model built on NVIDIA Nemotron 3 Super.

Huang and Benioff also moved through the Moscone Center audience with microphones in hand. “We’re all after you, brother,” Benioff told attendees at one point, drawing applause.

“With electricity, you can power everything,” Huang said, tracing the arc of the Industrial Revolution. “With the Internet, you can find anything. And now, with artificial intelligence acting as the infrastructure layer on Earth, we can know everything and do anything.”

That vision set the stage for the Koa announcement. Salesforce’s first inference model was created by post-training NVIDIA Nemotron 3 Super on a proprietary synthetic dataset developed from nearly 30 years of enterprise CRM deployments.

Jensen Huang: AI safety is an engineering issue

When Benioff asked Huang about AI safety, Huang answered candidly.

“Safety is paramount in many ways. That’s job number one,” Huang said. “But safety is an engineering issue. After all, we’re building computing systems. If you build a product or service and you’re not confident in its functionality, capability, or safety, don’t release it.”

Huang reiterated that innovation and leadership should go hand in hand with safety and security.

“Innovation, speed and safe products—that’s a false choice,” Huang said. “It’s definitely possible for both to happen at the same time. So run as fast as you can. But if at some point you feel like your company is getting out of control or your product is going to become unsafe, pause and make sure you’re doing the right thing.”

Throughout the discussion, Huang offered a positive vision for the future of AI. He said he was among the first to oppose the idea that AI would end the software industry, and he rejected the idea that AI is a threat to jobs.

“As a result of our ambition and AI-powered productivity gains, the sky is the limit,” he added. “Enable AI. Don’t be left behind.”

“Every company, every company, every country is going to become an AI company,” Huang said. “It’s going to be an agency business.”

“The sky is the limit, especially for our pioneers,” Benioff said, referring to Salesforce’s customer and developer community. “This technology, the way it empowers people…I think technology can partner with people to do this in incredible new ways.”

Salesforce keeps control of the open AI model

Because NVIDIA Nemotron is open, Salesforce was able to fine-tune and run Koa entirely within its own infrastructure. Salesforce controls the model weights, the model runs on Salesforce systems, and no customer data is used during training or inference.

“Not a single byte of customer data is used,” said Rohan Kumar, president of platform and engineering at Salesforce, who introduced Koa before Huang took the stage.

Huang said the share of open models has increased from 30% at the beginning of last year to about 70% now.

“People are not only adopting closed models at an exponential rate, but they’re also building their own custom AI, because every software company is an AI company and every company is going to be an agent and an AI company.”

NVIDIA is one example. The company runs on Salesforce across sales, service, marketing and operations, and is currently piloting Agentforce for its customer support workflows.

How Salesforce built Koa

Koa was developed using supervised fine-tuning and reinforcement learning with NVIDIA NeMo RL, NeMo Gym and NeMo AutoModel.

Its training corpus covers enterprise scenarios across more than 14 industries, including manufacturing, financial services, healthcare and travel.

Salesforce’s CRM Bench evaluates real-world tasks such as updating opportunities, routing cases and scheduling follow-ups. According to Salesforce, Koa already matches or exceeds the performance of leading models on CRM actions while producing one-third fewer errors.

Koa enters customer pilots in October

Koa is already running within Salesforce and powering employee agents in Slack. It is moving into customer pilots in October as a customer-selectable model in Agentforce.

The initial customer pilots include Formula 1, UChicago Medicine, Baxter Credit Union, 1-800Accountant, Engine and Xero. Koa is expected to become generally available in the U.S. region in winter 2026.