Rocco’s biggest sale of 2026 starts today, offering discounts on its smart designer mini-fridges ahead of Black Friday. The newly released Essential is available for $995 from Rocco, while the Classic has fallen to $1,495 in select colors—the lowest price ever for the model. Rocco is also bringing back its rarely seen icy blue and royal blue finishes for a limited time.
Rocco Essential sale price and features
Released in August and shipping since September, the Rocco Essential is currently priced at $995, reduced from $1,195 at Rocco. It is also listed at $1,095 through Shop.
The Essential has a more contemporary design than the Classic, with vintage-inspired fluted glass, rounded edges and dark tinted doors covering the front. Color-matched metal handles are included, while mid-century oak handles are available for an additional $95. The cream, sage and graphite finishes are currently discounted.
The Essential uses the same smart sight system as the Classic, although early testing found that the system can be slow or inconsistent when recognizing that a drink has been removed. The refrigerator has one temperature zone and can cool to 34 degrees Fahrenheit, compared with 37 degrees Fahrenheit for the Classic.
Inside, smooth-gliding drawers replace the Classic’s wire racks. The rubberized surfaces and grip strips are designed to hold oddly shaped drinks in place, while the refrigerator can accommodate up to 77 cans. The drawer layout is more flexible, but the Essential has fewer colors and a shorter warranty than the Classic.
Rocco Classic reaches its lowest price
The Rocco Classic is discounted from $1,995 to $1,495 at Rocco in certain colors. The sale price is the lowest recorded price for the Classic, while the model remains available through Shop at its regular $1,995 price.
The Classic has a thick steel body, vintage-inspired styling and fluted glass intended to reflect harmful light away from drinks. It includes a color-matched metal serving tray that can also function as a bar cart.
Two temperature zones allow users to store red and white wine separately, or to set different temperatures for other beverages. The Classic includes five full-size racks and one half-rack, with room for up to 88 cans or 27 bottles of wine. Its wire shelves do not slide as smoothly as the Essential’s rubberized drawers, but the Classic includes a 10-year warranty and is offered in a wider range of colors.
Rare Rocco colors return for 2026
Today’s sale also marks the re-release of the icy blue and royal blue Classic finishes. Rocco says these rarely seen colors will not return after 2026. The sale lineup also highlights a new beige colorway, along with white and other available finishes.
Both models are smart beverage refrigerators built around Rocco’s sight system, but they take different approaches to storage. The Essential prioritizes a sleeker design, flexible drawers and a lower temperature, while the Classic offers two temperature zones, more capacity options, additional colors and a longer warranty.
Source: www.wired.com