As Substack co-founder and chief executive Chris Best said last week, “It’s getting harder to tell what’s real on the internet” as AI-generated content becomes increasingly common.
Substack has announced a new AI detection tool, external that enables newsletter readers to identify AI-generated writing. Best cited research suggesting that as much as 40% of social media content may now be fake or created by artificial intelligence.
“Platforms that reward fakeness will create a race to the bottom,” Best said.
LinkedIn, the professional social media platform, has introduced a reporting button that allows users to flag posts or comments they believe were generated by AI.
“AI slop is a top priority for all of us,” LinkedIn chief product officer Hari Srinivasan wrote on the platform.
Srinivasan said LinkedIn had blocked billions of attempts to publish AI-generated comments during the past several months.
“Every day we are now catching hundreds of thousands of automated comment attempts,” he said.
Like Snap, LinkedIn said it is not banning AI tools altogether. Users who rely on artificial intelligence to refine or improve their posts should not be affected by the platform’s efforts to combat low-quality AI content.
However, LinkedIn is removing an automated prompt that appeared while users were writing posts and offered to “enhance” the text with AI. The feature will instead return to a basic proofreading tool.
YouTube, Google’s video-sharing platform, also updated its content policies, external this month to clarify which types of videos can be monetised by creators.
Research published last year identified numerous YouTube channels producing exclusively AI-generated videos, external. Many had millions of subscribers, while some generated millions of dollars in revenue.
To prevent the platform from becoming saturated with what it calls “inauthentic content”, YouTube recently identified three types of videos that will no longer qualify for monetisation: generic, repetitive and template-based content.
These types of low-quality videos can be produced more quickly and easily using generative AI tools.
YouTube trust and safety chief Matt Halprin said in an interview, external that AI can support creators, but is increasingly being used to produce fake, repetitive and low-quality videos.
“The same technology really enables great stuff,” Halprin said.
“But it also enables stuff that’s kind of content farming, and that’s the stuff that we don’t want to have.”
Source: www.bbc.co.uk