It’s 5 o’clock Several years have passed since Google acquired Fitbit for $2.1 billion, gaining both the hardware and software teams, along with Pebble’s assets, which Fitbit had purchased in 2016. So, what’s changed? First off, Fitbit has been rebranded as Google Fitbit. While the name change isn’t particularly catchy, the good news is that Fitbit devices remain among the most user-friendly fitness trackers, making them ideal for beginners or those restarting their fitness journey.
Even though Fitbit’s market share has faced pressure due to increasing competition, its affordability, intuitive interface, and stylish design solidify its position as a leading wearable fitness brand. For reliable step counting or sleep tracking, Fitbit is unmatched. Under Google’s stewardship, you can find smartwatches equipped with features that rival those of top competitors. Whatever your wearable technology needs are, here are my top recommendations for the best Fitbit trackers.
For more wearable insights, check out our guides on the best fitness trackers, best smart rings, and best Garmin watches.
Updated July 2026: Added Google Fitbit Air and included pros and cons in all recommendations. Product details, links, and prices have also been refreshed.
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Best Overall Fitbit
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Photo: Boutayna Chokrane
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Pros:
- Lightest and most comfortable Fitbit yet
- Complete wellness metrics across fitness, sleep, and health
- Highly customizable app experience
- AI Health Coach for added motivation
Cons:
- Automatic activity detection may misclassify workouts
- AI Health Coach’s prompts can sometimes be shallow
- Emphasis on proprietary Google scores may feel excessive
If you prefer a minimalist design, the Google Fitbit Air is an excellent choice for most users. Weighing only 12 grams, it’s so light you’ll forget you’re wearing it while it quietly tracks essential metrics such as heart rate, sleep patterns, daily activity, skin temperature changes, and menstrual health. Instead of glancing at your wrist for updates, access all your insights through the Google Health app, where your data is beautifully displayed for easy interpretation.
Source: www.wired.com