MyPlots is a party-planning and event-ticketing app that allows hosts to create events, invite guests, and send updates by text. Promoters can target people who have attended previous parties, but MyPlots says it does not share users’ phone numbers with promoters or outside third parties for use beyond the platform. When guests purchase tickets through the app, MyPlots receives a 20% share of ticket sales. The in-app ticketing feature initially helped distinguish MyPlots from competing party apps, although rivals such as Partiful have since added similar capabilities. Users must technically be at least 18 to use MyPlots, though founder Schwartz acknowledges that some younger users may find ways around the restriction. The platform’s integrated payment provider, Stripe, allows users ages 13 and older when a parent or guardian has created the account.
MyPlots’ technology is relatively simple compared with competitors such as Partiful. Its appeal comes largely from the upscale parties, celebrity-focused events, and exclusive image promoted through the app. A review of MyPlots listings in mid-July 2026 found events ranging from an all-ages rap show at The Mayan nightclub in downtown Los Angeles to an Encino mansion party advertising “CELEBRITIES” [sic]. The mansion event included a disclaimer stating that organizers were not responsible for negative incidents before, during, or after the party. Another 18-and-over event, the Daybreak Festival at the W Hollywood Hotel, promoted VIP cabanas and listed Schwartz as the headline DJ. Ticket prices commonly vary according to gender, purchase timing, and VIP access. A previous “Euphoria Mansion Party,” which did not specify an age limit, reportedly attracted more than 500 guests and offered a $75 package that included 30 minutes of “bedroom access.”
Teen parties have evolved beyond a traditional rite of passage or a way to build social influence at school. They have become a profitable market for entrepreneurs who understand youth culture, digital marketing, and online ticket sales. Alongside MyPlots, companies such as 310 Events, Off Campus Events, and LA Social organize parties for young audiences, while ticketing platforms including Plots and Turnt help manage invitations, payments, and event promotion.
“If you’re really creative, if you know how to market and use the Internet, there’s always a way to make money without ever leaving your house,” says Schwartz, who identifies billionaire Mark Cuban as a role model. With young people spending much of their day on smartphones, party promoters increasingly use mobile apps and social media to reach guests, sell tickets, and build event brands.
Source: www.wired.com