Matthews explored various cooling devices to determine if they truly delivered on their promises.
The civil engineer and content creator discovered that instead of investing in a product that would instantly lower room temperature, he had purchased a “low-quality component” built on “faulty scientific principles”.
One ad claimed the item was a “reverse engineered air conditioning unit” featuring an innovative “liquid compression cooling cartridge.”
However, Matthews revealed that the device actually contained “a series of cardboard fins that become soaked when water is blown through them.”
Devices that cool the air through water evaporation—often referred to as ‘swamp coolers’—perform adequately in hot, dry climates, but tend to elevate humidity levels, rendering them ineffective in more humid regions like much of the UK.
This product is not comparable to a traditional air conditioner, which effectively removes heat from a room through an exhaust hose or outdoor unit.
Matthews expressed concern for those misled into purchasing such ineffective products, stating, “I really feel sorry for the people who got caught up in buying this kind of trash.”
The ASA (Advertising Standards Authority) affirmed, “We will take action whenever we identify violations of our guidelines, but given the nature of some companies behind these advertisements, enforcement alone is inadequate to address the issue.”
The watchdog oversees paid advertisements on platforms like YouTube and Facebook, yet it lacks the authority to impose fines.
Source: www.bbc.co.uk