MyPlots allows hosts to sign up, create events, invite guests, and send updates by text. Promoters can target people who have attended previous parties, but MyPlots does not share users’ phone numbers with promoters or third parties for use outside the platform. When guests register and purchase tickets through the app, MyPlots receives 20 percent of each sale. Ticketing initially helped distinguish MyPlots from competing event platforms, although competitors are adding similar features; in June, Partiful announced plans to introduce in-app ticket sales. Users must technically be at least 18 to use MyPlots, but founder Schwartz acknowledges that some younger users find ways around the restriction. Stripe, the payment service integrated with the app, is available to users 13 and older when a parent or guardian has created an account.
The technology itself does not set MyPlots apart and can feel less polished than competing platforms such as Partiful. Instead, the app’s appeal comes from its association with upscale parties and young social influencers—an audience MyPlots actively targets. A review of the app in mid-July 2026 found listings for an all-ages rap show at The Mayan nightclub in downtown Los Angeles, an Encino mansion party advertising “CELEBERTIES” [sic], and an 18-and-over Daybreak Festival at the W Hollywood Hotel. The mansion party included a disclaimer stating that organizers were not responsible for “any negative things that may occur” before, during, or after the event. The Daybreak Festival offered a “VIP Cabana” and promoted Schwartz as the headlining DJ. Ticket prices are often tiered and may vary based on gender, season, or VIP access. Last spring, the “Euphoria Mansion Party,” which did not list an age limit, attracted more than 500 guests and advertised 30 minutes of “bedroom access” for $75.
Teen parties have evolved beyond a rite of passage or a way to build social influence at school. They are now a significant business opportunity for entrepreneurs who know how to market events online. Alongside MyPlots, promoters such as 310 Events, Off Campus Events, and LA Social, as well as ticketing apps including Plots and Turnt, are competing for young audiences.
“If you’re really creative, if you know how to market and use the Internet, there’s always a way to make money without ever leaving your house,” says Schwartz, who cites billionaire Mark Cuban as a role model. “So many young people use their mobile phones all day long.”
Source: www.wired.com