Samsung 65-Inch The Frame TV Is $600 Off, Dropping to $898

Samsung The Frame is currently available for $898, a $600 discount from its $1,498 price. The 2025 65-inch model is now at an all-time low and remains a strong choice for anyone looking for one of the most popular art TVs on the market.

Unlike a standard glossy television, The Frame has a matte, anti-reflective screen that makes displayed photos and paintings look more like real artwork. Its bright panel also performs well in rooms with plenty of natural light.

Samsung 65-Inch The Frame TV (2025) for $898 ($600 off)

Samsung’s The Frame helped popularize the art TV category, which now includes competing models from Amazon, TCL, Hisense, and other brands. When it is not being used as a conventional TV, The Frame’s matte display gives paintings a more textured, realistic appearance than a typical glossy panel.

What to know before buying Samsung The Frame

The Frame is best suited to bright rooms. Its local dimming and black and gray contrast are not optimal, so dark scenes can look less impressive in a dimly lit room.

Samsung includes a rotating selection of 30 free art images. Access to the full catalog of more than 5,000 images—including works from New York’s Metropolitan Museum of Art and the Art Institute of Chicago—requires a $5-per-month Samsung Art Store subscription.

Samsung The Frame vs. The Frame Pro

Samsung’s newer 2026 The Frame Pro is also available, but it is not as attractively priced as this 2025 model. The Frame Pro adds a reinforced anti-reflective screen and an improved One Connect external box that houses all of the TV’s inputs.

Other great TV deals this Prime Day

TV prices often fall significantly within a year or two of launch, making this discounted 2025 model worth considering if you want an art TV without paying for Samsung’s latest version.

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